Catherine Paize
New member
Affiliate programs and affiliate marketing are strategies used by companies to expand their reach and boost sales. In affiliate marketing, individuals or businesses (affiliates) promote products or services on behalf of a company and earn a commission for each sale or lead generated through their referral. Affiliate programs provide affiliates with unique tracking links or codes to track their referrals' activity and ensure they receive proper credit for their efforts. This model benefits both parties: companies gain exposure and sales without upfront marketing costs, while affiliates earn passive income by promoting products or services they believe in. It's a win-win situation that leverages the power of collaboration and mutual benefit in the digital marketplace.