A/B Testing

[Michael]

A/B Testing is a split test, it randomly shows visitor one version of a page – (A) version or (B) version – and tracking the changes in behavior based on which version they saw.
It is done to analyze that which version is getting more traffic and preferred by Visitors.

 

[kunalmathur]

A B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better. .............