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Understand What Social Media Is Understand What Social Media Can & Can’t Do Determine Where Conversations are Happening Brand building Relationship management Customer interaction Customer feedback Customer support Community building

Understand your audience Assess your publishing channels Choose topics tied to business goals Focus on delivering value Find creative ways to promote your content

Video adds the “wow” factor to your online marketing Video sets you apart from the crowd Video puts a face to your brand Video helps convey complex information more clearly Video is more likely to go viral