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We all know that mobile searches are outdoing desktop searches now. Even the smallest of confusions and doubts, you can see people bringing out their smartphones and browsing Google. Doesn’t this make it critical for you to make your website mobile-friendly? You could either have two separate...

You needn’t boast about how much you know about your industry on your website. Oh sure! You have received the best testimonials and awards, but that doesn’t need you to go completely technical and hi-fi. Keep your language simple so that you can cater to one and all.

Discounts and offers are very easy ways to attract users. It is a mindset of people to rush to have a look at what is selling at lower rates. This will grab more traffic to your site and encourage user engagement. You can also place free trials and free gifts to your users at times to encourage...

Coding is the most important part of web development. Thus it is only logical that you use tools which make the task easier and fun for you. Here are some text editors which you can employ while coding.

Google has confirmed that a broad core algorithm update.

Shopping involves a great portion of comparing products and learning the details before making the decision to buy. This is why you must put up as much important and useful information as possible about your products on product pages. However, you also must remember to balance the appearance of...

Mobile internet browsing has greatly increased since smartphones have become a necessity for all. There has been more than 75% increase in mobile internet browsing in the past one year! You definitely don’t want to leave out on all those enormous number of people who are using their mobiles for...

Now is the time to test the designing decisions with precision! Once all the designing and development is done, it is time for the big test. Ensure that all the messages and information will make sense and be useful for the visitors

Calls-to-action (CTAs) are very effective in increasing conversion rates. They are the elements that help users know what they are supposed to do. You could tell your users to subscribe, sign up, buy, check out, pay, or do anything else with a CTA.

This tool helps you know what people search for. All you need to do is enter a keyword/group of keywords into the tool, and Google will show you all sorts of statistics like monthly search volume, competition, suggested terms, etc. to guide your keyword strategy.

Combining JavaScript with CSS makes it possible for visitors to download the pages before they can view them, thus costing a lot of time. So, keep these elements to the minimum level and only as much as they are really required. Remove all the unwanted items from the downloadable files and avoid...

Selecting categories that exactly describe your business will help your customers to find you more easily. Users who are finding a particular type of business will find the categories section of your Google Place listings helpful in identifying whether you fit their requirements or not. So...

Google valuably weighs links back to your website from quality sites in your niche. This means the more you can get, the faster Google recognizes your site as reputable and trustworthy, and puts you closer to the top on keyword searches for your niche. We’re talking about organic traffic here.

You could also check for the tools you may be using like Google Search Console, rank tracker, site uptime, and on-page and crawl monitoring. Other things you may examine could be your target keywords, brand name, and text string with/without quotes. Also check if Google has indexed your page and...

Out of the entire list of SERP features, you need to check which of them work well in your particular industry. Start working on those featured snippets strategies.

Remember that your landing page is only a description, an introduction of what your business and offering are. So, keep it clear and concise. Avoid making it lengthy by putting in all the information there

Google and users, make sure you have websites designed for both desktop and mobile. You could opt for two different website versions or a single responsive design – the choice is yours.

Brochures are an important part of any business that showcases all the products and services a company has to provide to its customers.

Not only does a circular logo give a neat and minimalist look to your website, but it also gives a feel of class and sophistication. This is why, most web designers, today prefer using circular logo.

Customers can find their shopping experience the best one if their entire journey is adjusted to their particular needs. This is why personalization is going to be another important trend for eCommerce in 2018.