The first seo step is to start off with the on page optimization like title tag,description tag, sitemap,navigation links,broken links,robots etc.Only when the on page stuffs are done , we should move to off page activites.
When the title is changed according to the keywords which are targeted then it would result in some loss in ranking position.But as soon as the page is indexed again, the keywords would have better rankings.
Good content mainly refers to unique and catchy content.Also it should be very relevant to the audience.These contents shouldn't be promotional .It should be a general way of explaining it.
SEO takes time and patience in order to get results.The workcycle time would be for months based upon project.
SEM takes less time and involves tactical skills.The time would be shorter like one month minimum and also depends upon the need for budget.
There are some people who are shy to talk to others.They dont talk too much but they are more of a observatory.Just because they don't talk much doesn't mean that they are now aware of whats going on.Even though they know about the subjects , they just tend not to show it often.
Even if there are many clicks from a single ip address, google will consider it as a single click or else it would refund some amount back as over-delivery credit to the ppc account.
Make sure the content is updated regularly.Also you can ping the pages in case if you want the search engine to crawl your websites.Also you have keep sharing your websites.
Webmaster tools are provided by google in order to submit your website,verify sitemap,check crawling errors,indexed pages and much more.Some of the website owners are not aware of this and they should use this.
Website design seems to be good.The fonts and the icon seems to be a little big.Also the loading time of the page seems to be more.Other than that it looks fine.
Some of the posts allow a link to be placed in the comment and some doesn't.If any link has been posted in the comment then it will be added as a backlink.