If you want your keywords to be promoted in the google then i would recommend seo.If you want your business to have good branding and popularity then you could go for smo.Combining both seo and smo would give better results.
Brazil,Turkey,Germany,Afghanistan,Libya Thailand have all blocked youtube in their countries.There are also a few other countries who have blocked youtube and other social media sites.
Keyword density is the number of times a particular keyword is repeated in a webpage.Normally google guideliness specifies that it should be between 2-5%.
Keyword stuffing is a black hat process and is the process of using more number of keywords in a webpage in order to spam the website.
Seo services will help to increase the awareness,branding ,promotion of products and keywords optimization.It would help the business or product to reach out to a larger area of network.
Link Baiting is a black hat technique where it mainly focuses on bring it more amount of traffic and backlinks.These kind of techniques will harm the website and can lead to penalization.
Social media optimization is used for promotion,creating awareness,branding and obtaining revenue.Since most of the people in the world are using social media websites, the growing demand for business is focused mainly on the promoting the business or product to attract the relevant audience to...
Canonical urls should be used if two different webpages has the same content within them.Normally this would lead to duplication.So for this the masterpage has to be specified with the canonical url showing the search engines that these content are not duplicate.
Doorway pages is a a black hat technique where the visitors is redirected to a different irrelevant page when the person clicks on some hypertext linking of phrase or keyword.
If a website is responsive then if the browser window is resized, the alignment of the website should be still be readable for the visitors.Also it should be compatible in all mobile devices.
SERP workbench is an effective tool for checking the rankings.But most of the times i would be manually check the rankings since there results in come variation of the positions.
On page factors involves
Optimizing meta tags
Header Tags
integrating robots.txt
verifying sitemap in google webmaster tools
unique content
proper navigation and internal linking.
Search engine marketing comes under the category of Internet Marketing.These involve paid advertising.Internet Marketing has different categories which are as follows:SEO,SEM,SMM,content marketing,email marketing.