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Black hat SEO refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service. The term "black hat" originated in Western movies to distinguish the "bad guys" from the "good guys," who wore white hats...

The HTTP response status code 302 Found is a common way of performing URL redirection. An HTTP response with this status code will additionally provide a URL in the location header field. The user agent (e.g. a web browser) is invited by a response with this code to make a second, otherwise...

The HTTP response status code 302 Found is a common way of performing URL redirection. An HTTP response with this status code will additionally provide a URL in the location header field. The user agent (e.g. a web browser) is invited by a response with this code to make a second, otherwise...

A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a website, typically organized in hierarchical fashion. Sitemaps make relationships...

Keyword stuffing is a search engine optimization (SEO) technique, in which a web page is loaded with keywords in the meta tags or in content of a web page. Keyword stuffing may lead to a website being banned or penalized in search ranking on major search engines either temporarily or...

A canonical issue arises when 301 redirects are not properly in place. This means that your website can be accessed by search engines from several different URLs. This means that search engines can then potentially index your site under different URLs, meaning that it will look like a site of...

The HTTP response status code 301 Moved Permanently is used for permanent URL redirection, meaning current links or records using the URL that the response is received for should be updated. The new URL should be provided in the Location field included with the response. The 301 redirect is...

A contextual link is one in which the clickable text is made up of a keyword phrase you want to obtain a page one listing for in Google. For example, I'm personally interested in the phrase lead generation. I attempt to secure as many contextual links back to my main site's homepage as I can...

The term "grey hat" refers to a computer hacker or computer security expert who may sometimes violate laws or typical ethical standards, but does not have the malicious intent typical of a black hat hacker. The term began to be used in the late 1990s, derived from the concepts of "white hat"...

A Site Management Organization (SMO) is an organization that provides clinical trial related services to a contract research organization (CRO), a pharmaceutical company, a biotechnology company, a medical device company or a clinical site. The site is usually a hospital or a similar health care...

Matthew "Matt" Cutts (born 1972 or 1973) is an American software engineer. He is the former head of the web spam team at Google,and is currently on leave in his role of working with the search quality team on search engine optimization issues.

Google Custom Search (formerly known as Google Co-op) is a platform provided by Google that allows web developers to feature specialized information in web searches, refine and categorize queries and create customized search engines, based on Google Search. The service allows users to narrow the...

A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a mix of web pages, images, and other types...

eyword stemming is the procedure of using a popular keyword and changing it so as to create more hits from search engines and also adding prefix, suffix in the keyword. Keyword stemming is a method using different keyword variation in your article and pages can help you to get more traffic.

Linkbaiting is the practice of crafting content that is designed to get other content producers to link to it. The purpose is increasing the number of inbound links to your content and thus improving its performance in search engine results.

A backlink is a reference comparable to a citation. The quantity and sources of backlinks for a web page are among the factors that Google's PageRank algorithm evaluates in order to estimate how important the page is. The PageRank score is, in turn, one of the variables that Google Search uses...

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more...

Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page...

Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences...

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or...