Digital marketing plays an important role in marketing as it increase brand awareness, increase the website ranking, increase web traffic and visibility among the target audience
There are many tools to analyse your website ranking and backlinks of your competitor they are
- Ahrefs.
- Majestic SEO.
- Open Site explorer.
- SEO spyglass.
- Backlink Watch.
- Google Alerts.
- Link diagnosis.
Web master tools is the best Google free tool which helps to analyse the website and give suggestions to improve website visibility in search engines result pages