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    What are doorway pages?

    Doorway Pages, also known as gateway pages, portal pages or entry pages, refer to web pages or websites that are developed for the higher ranking when specific search queries are entered. Such pages give way to multiple web pages on the SERP which lead users to the same web destination. These...
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    What are 404 errors?

    404 errors are considered one of the most potential impediments in the way to successful SEO. When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors.
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