All Off Page Activity are the old. do the Forum Posting, social Bookmarking submission, directory submission, Classified submission, Blog Creating etc. and Sharing Social Sites Facebook, LinkedIn, Twitter, Flickr, Google Plus etc.
Map Strategy To Audience & Competitive Insights
Align Your Content & SEO Teams
Make Mobile SEO A Priority
Find Measurement & Reporting That Works
Integrate SEO Data Across Teams.
SEO - Search engine optimization
SMO - Social media optimizatiom
Both are used to promote their products and business in online
SEO also called as on page, SMO called as Off page.
According to me increase the keyword rankings on the google you have to do the seo i.e Search Engine Optimization. It will take some time to see the improvements in the keywords because everyone is trying their best to improve their website rankings on the search engine.You can even hire some...
I think google Penguin update aims to penalize the websites, which violate Google guidelines to rank in the SERPs. Penguin update hit the websites, which have a low quality content on the website.
There are tools available to check this.
* webseoanalytics.com
* Google webmaster tool
* Ranks NL
* DavidNaylor
* SEOBook
Will help to find the density of the keywords.
Search Engine Optimization (SEO) is the process of gaining traffic from search engines. It is the process that helps your website to increase it's visibility on search engine result page depending on the search query used by the researcher.