Understand What Social Media Is
Understand What Social Media Can & Can’t Do
Determine Where Conversations are Happening
Brand building
Relationship management
Customer interaction
Customer feedback
Customer support
Community building
Understand your audience
Assess your publishing channels
Choose topics tied to business goals
Focus on delivering value
Find creative ways to promote your content
Video adds the “wow” factor to your online marketing
Video sets you apart from the crowd
Video puts a face to your brand
Video helps convey complex information more clearly
Video is more likely to go viral