Recent content by gus19

I was talking with a few colleagues about how buying decisions have changed over the years, and it got me thinking about the research process people use today. Before hiring a company, purchasing a service, or entering a business relationship, most people do some level of online research. The...

When people talk about online reputation management, the conversation usually revolves around reviews, social media, or negative news articles. But after speaking with a few marketers and business owners, it seems there are many less obvious factors that can influence how a brand or individual...

I was analyzing how consumers research businesses before making a purchase, and it raised an interesting question. Most companies focus heavily on collecting positive reviews, but customers often see much more than reviews during their research. They may come across news articles, forum...

I'm curious about how businesses handle outdated negative content that continues to appear in branded search results years after the original issue was resolved. For those who have dealt with this situation: Was it possible to move the content off the first page of Google? What tactics were...

Years ago, people formed opinions after meeting someone or interacting with a business. Today, many people Google a name before making any decision. Whether it's a company, professional, influencer, or public figure, do you think search results now have more influence on trust than personal...

I was thinking about how often people search someone's name before deciding to work with them, hire them, or buy from them. Have you ever looked up a person or company online and found something that completely changed your perception—either positively or negatively? What kind of search...

I've heard that one of the most common reputation management strategies is creating and promoting positive content to push negative results lower in search rankings. Has anyone actually seen this work in practice? What types of content tend to perform best—news articles, blogs, social profiles...

A lot of people assume reputation management means removing bad reviews or deleting negative articles, but that doesn’t always seem possible. If harmful search results can’t be removed, what’s the best way to stop them from appearing at the top of Google? Are there long-term SEO methods that...

One thing I’ve been noticing in modern workplaces is how fragile professional reputation can feel now compared to even a few years ago. A single misunderstanding, internal conflict, or badly framed narrative can spread incredibly fast through: Slack/Teams conversations, screenshots, internal...

I’ve been noticing that more businesses are realizing reputation issues don’t just affect “brand image” anymore — they directly impact leads, conversions, and revenue. A few years ago, ORM felt like something companies only considered during a crisis. Now it seems tied directly to customer...

It feels like customers now form opinions about a company long before visiting a website or speaking to anyone directly. Most people search a business name first, and what appears on the first page of Google can heavily influence: trust, credibility, purchase decisions, and even whether...