What is “Ethical SEO”?

Ethical Search Engine Optimization or Search Engine Marketing refers using only those techniques or strategies which are acceptable by the Search Engine. If we talk about Google, it usually bring updations on timely basis for better improvements or you can say that, to keep us updated to stop the spamming. Ethical SEO leads to White Hat SEO only which means using right ways to bring the website on the top is searches with the relevant terms.
 
So many thing ask on forum sites, but i share or take part on topic which looks relevant or useful,
kunalkumar, it's hard to explain but i will try in a short way. What ever you do for promoting your sites, the way you do is a part of ethical or unethical, whenever you are breaking guidelines it called unethical way for SEO, Submission using tools, software generated shares, like, tweets etc, exchanging links unnaturally are fall in a unethical category.

If you do work manually and following guidelines, then your site is safe and you are doing ethical work.
 
Ethical SEO is often referred to as white hat and is generally used to describe the use of accepted search engine optimization techniques or code of conduct. Ethical SEO techniques are generally considered as those that can are clearly visible or obvious to a website visitor. Any hidden tricks are usually indicative of a hidden agenda.
 
Ethical Search Engine Optimization or Search Engine Marketing refers using only those techniques or strategies which are acceptable by the Search Engine. If we talk about Google, it usually bring updations on timely basis for better improvements or you can say that, to keep us updated to stop the spamming. Ethical SEO leads to White Hat SEO only which means using right ways to bring the website on the top is searches with the relevant terms.

There is no specific definition of Ethical SEO. As the name suggest, it relates to optimum Search Engine Optimization techniques which were mentioned in algorithms. Though results may take long time as usual but it may helps to prevent hacking the website or from the penalty as well. To win in the competitive market, people usually takes help of Black Hat SEO like using excess keywords, too much linking, hidden text etc. which are absolutely not acceptable by Search Engine.
 
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