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Authors are the ones marketing their books through media appearances, social media posts, events, book signings, etc. As a result, they are also promoting themselves, which is helpful in many ways. Nearly all book promotion services come back to authors somehow; many writers have noticed the...

When marketing any new product, helping target customers discover it is crucial. It's what book advertising and publicity work to accomplish for authors. There is intense competition in the marketplace today, and readers have many choices. Getting people to focus on a particular title takes a...